Introducing Oakley Meta Glasses: Amplifying Human Potential

Since 1975, Oakley has pioneered sport and culture through breakthrough technology and future-forward design. And now, Meta and Oakley are teaming up to deliver a brand-new category of Performance AI glasses.

Oakley Meta glasses are a new product line that will combine Oakley’s signature design DNA with Meta’s industry-leading technology to give you deeper insights into your physical capabilities and help you share your biggest wins—on and off the field. The line will launch in a new global campaign starring Team Oakley athletes: World Cup winner Kylian Mbappé and three-time Super Bowl MVP Patrick Mahomes.

“For 50 years, we’ve been pushing the boundaries of what is possible, obsessed with solving unsolved problems,” says Caio Amato, Global President of Oakley. “Together with Meta we are setting new bounds of reality—It is not only about pushing forward performance, but also about amplifying human potential as never before. And this is just the first chapter of a new era for sports.”

Glasses have emerged as the most exciting new hardware category of the AI era, hands-down (and hands-free). We’re proud to lead the market with Γυαλιά Ray-Ban Meta, οι οποίες έχουν πουλήσει εκατομμύρια μονάδες από το λανσάρισμα. Και τώρα, επεκτείνουμε τη συνεργασία μας με την EssilorLuxottica να χτίσει πάνω σε ένα άλλο εμβληματικό, παγκόσμιο εμπορικό σήμα.

Let’s dig into what this super team has been cooking up.

Παρουσιάζοντας το Oakley Meta HSTN

Το πρώτο μας προϊόν για αθλητές και φιλάθλους, Oakley Meta HSTN (pronounced HOW-stuhn) combines bold aesthetics with cutting-edge tech. Capture the action completely hands-free with the built-in camera and share your unique POV. Get pumped up with your favorite playlist, listen to podcasts, and more, thanks to powerful open-ear speakers seamlessly integrated into the frames. And with an IPX4 water resistance rating, you can push yourself to the outer limits of your potential.

“This marks a bold new chapter in our wearables journey. With Oakley’s iconic design legacy and Meta’s breakthroughs in AI and spatial computing, we’re setting a new standard for the industry,” notes Rocco Basilico, Chief Wearables Officer at EssilorLuxottica. “It’s part of a broader multi-brand, multi-technology strategy that reflects the scale of our ambition: to build a connected eyewear category that spans lifestyles, communities, and use cases. We’re combining design, utility, and emotion to deepen human connection and unlock new potential through the lens of every brand we touch. And there is far more to come.”

Το Oakley Meta HSTN πηγαίνει το παιχνίδι στο επόμενο επίπεδο με χαρακτηριστικά που αντιπροσωπεύουν την εξέλιξη των γυαλιών τεχνητής νοημοσύνης:

More Battery Stamina: Ένα πλήρως φορτισμένο ζευγάρι γυαλιών Oakley Meta HSTN μπορεί να διαρκέσει έως και οκτώ ώρες τυπικής χρήσης και έως και 19 ώρες σε κατάσταση αναμονής. Μπορείτε να τα φορτίσετε μέχρι το 50% σε μόλις 20 λεπτά. Τα γυαλιά συνοδεύονται επίσης από μια θήκη φόρτισης που μπορεί να προσφέρει έως και 48 ώρες φόρτισης εν κινήσει.
Higher Resolution Camera: Καταγράψτε τη δραστηριότητά σας και μοιραστείτε τα επιτεύγματά σας σε βίντεο Ultra HD (3K).
Meta AI Meets Performance AI Glasses: Με Meta AI, ο προσωπικός σας βοηθός τεχνητής νοημοσύνης, που είναι ενσωματωμένος, οι αθλητές μπορούν να αξιοποιήσουν περισσότερο τα Oakley Meta HSTN αμέσως μετά την αγορά. Για παράδειγμα, μπορείτε να ισοπεδώσετε τον ανταγωνισμό με έναν εντελώς νέο τρόπο όταν παίζετε έναν γύρο γκολφ. Θέλετε να ξέρετε πώς ο άνεμος θα επηρεάσει το drive σας; Ρωτήστε, "Έι Meta, πόσο δυνατός είναι ο άνεμος σήμερα;" και διοχετεύστε τον εσωτερικό σας αθλητή της ομάδας Oakley J.R. Smith. Ή, όπως ο Boo Johnson, καταγράψτε επικές στιγμές και δημοσιεύστε τις στα Stories, χωρίς χέρια, λέγοντας: "Γεια σου Meta, τράβα ένα βίντεο". Λάβετε απαντήσεις σε μια σειρά από ερωτήσεις, είτε βελτιώνετε το παιχνίδι σας είτε ελέγχετε τις συνθήκες σερφ.

Design Details

Select pairs of Oakley Meta HSTN glasses come with Oakley® PRIZM™ Lens technology, one of the most advanced innovations in lens design. By decoding how the brain and eye process light, Oakley engineered a way to enhance vision and amplify contrast across changing light and weather conditions. This revolutionary technology fine-tunes the light spectrum, amplifying color while filtering out visual noise. Proprietary PRIZM™ dyes manipulate light at a molecular level, enhancing detail and transforming your surroundings into vivid, high-definition clarity. This allows subtle visual cues to come sharply into view, helping wearers see more, react quicker, and perform at their peak.

Of course, it’s good to have options. That’s why we’ve put together a lineup of six frame and lens color combos, all Rx-ready so you can pick the perfect pair:

Oakley Meta HSTN Warm Grey with PRIZM™ Ruby Lenses
Oakley Meta HSTN Black with PRIZM™ Polar Black Lenses
Oakley Meta HSTN Brown Smoke with PRIZM™ Polar Deep Water Lenses
Oakley Meta HSTN Black with Transitions® Amethyst Lenses
Oakley Meta HSTN Clear with Transitions® Grey Lenses
Oakley Meta HSTN Black with Clear Lenses

We’re kicking off with a Limited Edition Oakley Meta HSTN that honors 50 years of Oakley design, while charging into a new era of innovation, featuring gold accents and gold 24K PRIZM™ Polar lenses.

Διαθεσιμότητα προϊόντος

The Limited-Edition Oakley Meta HSTN will be available for preorder starting July 11 for $499 USD, with the rest of the collection starting at $399 USD dropping later this summer. Oakley Meta HSTN will be available in the US, Canada, UK, Ireland, France, Italy, Spain, Austria, Belgium, Australia, Germany, Sweden, Norway, Finland, and Denmark. We’re also working to bring Oakley Meta HSTN to Mexico, India, and the United Arab Emirates later this year.

Get a first glimpse of Oakley Meta HSTN in a global campaign featuring elite athletes from Team Oakley and beyond—from Gabriel Medina checking out the surf before carving lines to athlete J.R. Smith judging the wind on the golf course, Ishod Wair and Boo Johnson skating different spots and capturing it all, and Bicho Carrera operating on another altitude. The next evolution of AI glasses will also debut at marquee sporting events, starting with Fanatics Fest June 20 – 22, followed by UFC International Fight Week, June 25 – 27, with more to come this year.

Μάθετε περισσότερα για το Oakley Meta HSTN και εγγραφείτε για να είστε μεταξύ των πρώτων που θα ενημερωθούν για τη διαθεσιμότητα εδώ and at Oakley.com.

Oakley Meta glasses are the latest chapter of a multi-year partnership between Meta and EssilorLuxottica. Meta and Oakley’s work is rooted in years of joint development, ground-up engineering, and an understanding of what drives athletes. We can’t wait to see how they change the game.