Blog: Oakley | Meta

Since 1975, Oakley has pioneered sport and culture through breakthrough technology and future-forward design. And now, Meta and Oakley are teaming up to deliver a brand-new category of Performance AI glasses.

Oakley Meta glasses are a new product line that will combine Oakley’s signature design DNA with Meta’s industry-leading technology to give you deeper insights into your physical capabilities and help you share your biggest wins—on and off the field. The line will launch in a new global campaign starring Team Oakley athletes: World Cup winner Kylian Mbappé and three-time Super Bowl MVP Patrick Mahomes.

“For 50 years, we’ve been pushing the boundaries of what is possible, obsessed with solving unsolved problems,” says Caio Amato, Global President of Oakley. “Together with Meta we are setting new bounds of reality—It is not only about pushing forward performance, but also about amplifying human potential as never before. And this is just the first chapter of a new era for sports.”

Glasses have emerged as the most exciting new hardware category of the AI era, hands-down (and hands-free). We’re proud to lead the market with Óculos Ray-Ban Meta, que venderam milhões de unidades desde o lançamento. E agora, estamos a expandir a nossa parceria com EssilorLuxottica para construir outra marca icónica e global.

Let’s dig into what this super team has been cooking up.

Apresentação do Oakley Meta HSTN

O nosso primeiro produto para desportistas e adeptos, Oakley Meta HSTN (pronounced HOW-stuhn) combines bold aesthetics with cutting-edge tech. Capture the action completely hands-free with the built-in camera and share your unique POV. Get pumped up with your favorite playlist, listen to podcasts, and more, thanks to powerful open-ear speakers seamlessly integrated into the frames. And with an IPX4 water resistance rating, you can push yourself to the outer limits of your potential.

“This marks a bold new chapter in our wearables journey. With Oakley’s iconic design legacy and Meta’s breakthroughs in AI and spatial computing, we’re setting a new standard for the industry,” notes Rocco Basilico, Chief Wearables Officer at EssilorLuxottica. “It’s part of a broader multi-brand, multi-technology strategy that reflects the scale of our ambition: to build a connected eyewear category that spans lifestyles, communities, and use cases. We’re combining design, utility, and emotion to deepen human connection and unlock new potential through the lens of every brand we touch. And there is far more to come.”

O Oakley Meta HSTN está a levar o jogo para o próximo nível com caraterísticas que representam a evolução dos óculos de IA:

More Battery Stamina: Um par de óculos Oakley Meta HSTN totalmente carregado pode durar até oito horas de utilização normal e até 19 horas em modo de espera. Pode carregá-los até 50% em apenas 20 minutos. Os óculos também são fornecidos com um estojo de carregamento que pode proporcionar até 48 horas de carregamento em viagem.
Higher Resolution Camera: Capte a sua atividade e partilhe os seus feitos em vídeo Ultra HD (3K).
Meta AI Meets Performance AI Glasses: Com Meta IA, o seu assistente pessoal de IA, os atletas podem tirar mais partido dos seus Oakley Meta HSTNs logo a partir da caixa. Por exemplo, pode nivelar a competição de uma forma totalmente nova quando joga uma partida de golfe. Precisa de saber como o vento vai afetar a sua tacada? Pergunte: "Meta, qual é a intensidade do vento hoje?" e canalize o seu atleta J.R. Smith da Equipa Oakley. Ou, tal como Boo Johnson, grava momentos épicos e publica-os nas Histórias, com as mãos livres, dizendo: "Ei Meta, grava um vídeo". Obtenha respostas a uma série de perguntas, quer esteja a melhorar o seu jogo ou a verificar as condições de surf.

Design Details

Select pairs of Oakley Meta HSTN glasses come with Oakley® PRIZM™ Lens technology, one of the most advanced innovations in lens design. By decoding how the brain and eye process light, Oakley engineered a way to enhance vision and amplify contrast across changing light and weather conditions. This revolutionary technology fine-tunes the light spectrum, amplifying color while filtering out visual noise. Proprietary PRIZM™ dyes manipulate light at a molecular level, enhancing detail and transforming your surroundings into vivid, high-definition clarity. This allows subtle visual cues to come sharply into view, helping wearers see more, react quicker, and perform at their peak.

Of course, it’s good to have options. That’s why we’ve put together a lineup of six frame and lens color combos, all Rx-ready so you can pick the perfect pair:

Oakley Meta HSTN Warm Grey with PRIZM™ Ruby Lenses
Oakley Meta HSTN Black with PRIZM™ Polar Black Lenses
Oakley Meta HSTN Brown Smoke with PRIZM™ Polar Deep Water Lenses
Oakley Meta HSTN Black with Transitions® Amethyst Lenses
Oakley Meta HSTN Clear with Transitions® Grey Lenses
Oakley Meta HSTN Black with Clear Lenses

We’re kicking off with a Limited Edition Oakley Meta HSTN that honors 50 years of Oakley design, while charging into a new era of innovation, featuring gold accents and gold 24K PRIZM™ Polar lenses.

Disponibilidade do produto

The Limited-Edition Oakley Meta HSTN will be available for preorder starting July 11 for $499 USD, with the rest of the collection starting at $399 USD dropping later this summer. Oakley Meta HSTN will be available in the US, Canada, UK, Ireland, France, Italy, Spain, Austria, Belgium, Australia, Germany, Sweden, Norway, Finland, and Denmark. We’re also working to bring Oakley Meta HSTN to Mexico, India, and the United Arab Emirates later this year.

Get a first glimpse of Oakley Meta HSTN in a global campaign featuring elite athletes from Team Oakley and beyond—from Gabriel Medina checking out the surf before carving lines to athlete J.R. Smith judging the wind on the golf course, Ishod Wair and Boo Johnson skating different spots and capturing it all, and Bicho Carrera operating on another altitude. The next evolution of AI glasses will also debut at marquee sporting events, starting with Festival dos Fanáticos June 20 – 22, followed by UFC International Fight Week, June 25 – 27, with more to come this year.

Saiba mais sobre o Oakley Meta HSTN e inscreva-se para ser um dos primeiros a saber da disponibilidade aqui and at Oakley.com.

Oakley Meta glasses are the latest chapter of a multi-year partnership between Meta and EssilorLuxottica. Meta and Oakley’s work is rooted in years of joint development, ground-up engineering, and an understanding of what drives athletes. We can’t wait to see how they change the game.