Categorie: Blog: Oakley | Meta

Since 1975, Oakley has pioneered sport and culture through breakthrough technology and future-forward design. And now, Meta and Oakley are teaming up to deliver a brand-new category of Performance AI glasses.

Oakley Meta glasses are a new product line that will combine Oakley’s signature design DNA with Meta’s industry-leading technology to give you deeper insights into your physical capabilities and help you share your biggest wins—on and off the field. The line will launch in a new global campaign starring Team Oakley athletes: World Cup winner Kylian Mbappé and three-time Super Bowl MVP Patrick Mahomes.

“For 50 years, we’ve been pushing the boundaries of what is possible, obsessed with solving unsolved problems,” says Caio Amato, Global President of Oakley. “Together with Meta we are setting new bounds of reality—It is not only about pushing forward performance, but also about amplifying human potential as never before. And this is just the first chapter of a new era for sports.”

Glasses have emerged as the most exciting new hardware category of the AI era, hands-down (and hands-free). We’re proud to lead the market with Ray-Ban Meta brildie hebben verkocht miljoenen eenheden sinds lancering. En nu breiden we onze samenwerking uit met EssilorLuxottica om voort te bouwen op een ander iconisch, wereldwijd merk.

Let’s dig into what this super team has been cooking up.

Introductie van Oakley Meta HSTN

Ons eerste product voor atleten en fans, Oakley Meta HSTN (pronounced HOW-stuhn) combines bold aesthetics with cutting-edge tech. Capture the action completely hands-free with the built-in camera and share your unique POV. Get pumped up with your favorite playlist, listen to podcasts, and more, thanks to powerful open-ear speakers seamlessly integrated into the frames. And with an IPX4 water resistance rating, you can push yourself to the outer limits of your potential.

“This marks a bold new chapter in our wearables journey. With Oakley’s iconic design legacy and Meta’s breakthroughs in AI and spatial computing, we’re setting a new standard for the industry,” notes Rocco Basilico, Chief Wearables Officer at EssilorLuxottica. “It’s part of a broader multi-brand, multi-technology strategy that reflects the scale of our ambition: to build a connected eyewear category that spans lifestyles, communities, and use cases. We’re combining design, utility, and emotion to deepen human connection and unlock new potential through the lens of every brand we touch. And there is far more to come.”

Oakley Meta HSTN tilt de game naar een hoger niveau met features die de evolutie van AI brillen vertegenwoordigen:

• More Battery Stamina: Een volledig opgeladen Oakley Meta HSTN bril gaat tot acht uur mee bij normaal gebruik en tot 19 uur in stand-by. Je kunt de bril in slechts 20 minuten opladen tot 50%. De bril wordt ook geleverd met een oplaadetui waarmee je hem onderweg tot 48 uur kunt opladen.
• Higher Resolution Camera: Leg je activiteiten vast en deel je prestaties in Ultra HD-video (3K).
• Meta AI Meets Performance AI Glasses: Met Meta AIDankzij de ingebouwde Oakley Meta HSTN, je persoonlijke AI assistent, kunnen sporters direct uit de doos meer uit hun Oakley Meta HSTN halen. Zo kun je bijvoorbeeld de competitie op een hele nieuwe manier nivelleren als je een rondje golf speelt. Wil je weten hoe de wind je drive gaat beïnvloeden? Vraag, "Hey Meta, hoe hard waait het vandaag?" en laat je innerlijke Team Oakley atleet J.R. Smith zien. Of neem, net als Boo Johnson, epische momenten op en post ze op Stories, handsfree, door te zeggen: "Hé Meta, maak een video." Krijg antwoord op allerlei vragen, of je nu je spel wilt verbeteren of de surfomstandigheden wilt checken.

Design Details

Select pairs of Oakley Meta HSTN glasses come with Oakley® PRIZM™ Lens technology, one of the most advanced innovations in lens design. By decoding how the brain and eye process light, Oakley engineered a way to enhance vision and amplify contrast across changing light and weather conditions. This revolutionary technology fine-tunes the light spectrum, amplifying color while filtering out visual noise. Proprietary PRIZM™ dyes manipulate light at a molecular level, enhancing detail and transforming your surroundings into vivid, high-definition clarity. This allows subtle visual cues to come sharply into view, helping wearers see more, react quicker, and perform at their peak.

Of course, it’s good to have options. That’s why we’ve put together a lineup of six frame and lens color combos, all Rx-ready so you can pick the perfect pair:

• Oakley Meta HSTN Warm Grey with PRIZM™ Ruby Lenses
• Oakley Meta HSTN Black with PRIZM™ Polar Black Lenses
• Oakley Meta HSTN Brown Smoke with PRIZM™ Polar Deep Water Lenses
• Oakley Meta HSTN Black with Transitions® Amethyst Lenses
• Oakley Meta HSTN Clear with Transitions® Grey Lenses
• Oakley Meta HSTN Black with Clear Lenses

We’re kicking off with a Limited Edition Oakley Meta HSTN that honors 50 years of Oakley design, while charging into a new era of innovation, featuring gold accents and gold 24K PRIZM™ Polar lenses.

Beschikbaarheid van het product

The Limited-Edition Oakley Meta HSTN will be available for preorder starting July 11 for $499 USD, with the rest of the collection starting at $399 USD dropping later this summer. Oakley Meta HSTN will be available in the US, Canada, UK, Ireland, France, Italy, Spain, Austria, Belgium, Australia, Germany, Sweden, Norway, Finland, and Denmark. We’re also working to bring Oakley Meta HSTN to Mexico, India, and the United Arab Emirates later this year.

Get a first glimpse of Oakley Meta HSTN in a global campaign featuring elite athletes from Team Oakley and beyond—from Gabriel Medina checking out the surf before carving lines to athlete J.R. Smith judging the wind on the golf course, Ishod Wair and Boo Johnson skating different spots and capturing it all, and Bicho Carrera operating on another altitude. The next evolution of AI glasses will also debut at marquee sporting events, starting with Fanatenfeest June 20 – 22, followed by UFC International Fight Week, June 25 – 27, with more to come this year.

Kom meer te weten over Oakley Meta HSTN en meld je aan om als een van de eersten op de hoogte te zijn van beschikbaarheid. hier and at Oakley.nl.

Oakley Meta glasses are the latest chapter of a multi-year partnership between Meta and EssilorLuxottica. Meta and Oakley’s work is rooted in years of joint development, ground-up engineering, and an understanding of what drives athletes. We can’t wait to see how they change the game.