T-minus six days until a certain Sunday known for its parade of clever, cheeky, and often over-the-top commercials—oh, and a pretty big football game, too. If you’ve been following along, you know that Chris Pratt un Chris Hemsworth are starring in two ad spots for Ray-Ban Meta where they’ll sport our iconic AI glasses. And today, the wait is (partially) over as we revealed one of the 30-second spots on the TODAY show.
https://youtube.com/watch?v=1oBPHKpj_zA%3F%26controls%3D0%3Fautoplay%3D0%26color%3Dwhite%26cc_lang_pref%3Den%26cc_load_policy%3D0%26enablejsapi%3D1%26frameborder%3D0%26hl%3Den%26rel%3D0%26origin%3Dhttps%253A%252F%252Fwww.meta.com
While the Chrises have undeniable charisma and on-screen chemistry, we decided to up the ante with the one and only Kris Jenner. Directed by Matthew Vaughn, the end result is, if we might be so bold, a bit of a masterpiece—not unlike the $6.2 million banana at its center. 🍌
Be sure to tune in this Sunday, February 9, to catch both commercials and see who brings home this year’s ring—if you’re into that sort of thing. 🏈
Read on for more details and some helpful FAQs.
The Big Game is all about peak performance, pageantry, and some good, old-fashioned rivalry. What better way to introduce Ray-Ban Meta glasses to new audiences than by tapping into that spirit with Chris Hemsworth and Chris Pratt?
One half of the famed Hollywood Chrises, both Pratt and Hemsworth feature heavily in the Marvel Cinematic Universe, or MCU, where their characters enjoy a healthy rivalry of their own—whose ship is it, really?
Plot Twist
In the ad spot unveiled today, we open on Chris Pratt using his AI glasses to identify a piece of fine art—specifically, Comedian by Maurizio Cattelan. A set of three, Comedian is a series of bananas duct taped to a wall, one of which sold at auction in November 2024 for a cool $6.2 million.
Pratt continues exploring the space, which we might assume is a fine art gallery or museum, and is joined by Chris Hemsworth, who disparages the snack bar while munching on—you guessed it—a banana.
Following a perfectly timed double-take, Pratt—horrified—looks back to find a piece of duct tape hanging from the wall, sans banana.
After Pratt informs Hemsworth of the value of said produce, the pair begin rifling through a refrigerator in search of a replacement banana.
Famed reality TV star Kris Jenner appears, and we learn that the Chrises aren’t in a museum or gallery after all—they’re in her home.
She asks, “Who eats art?” The Chrises then (perhaps not-so-helpfully) explain to her how to trigger Meta AI with her own pair of Ray-Ban Meta glasses by saying, “Hey Meta.” At which point, she responds with, “Hey Meta, call my lawyer.”
Fun Facts
This isn’t Meta’s first time running an ad during the Big Game. We previously ran a spot for Meta Quest 2 back in 2022.
Often starring opposite each other in the Marvel Cinematic Universe, Chris Pratt and Chris Hemsworth both have great comedic timing, making them a natural fit for this ad spot’s light-hearted rivalry.
A media mogul with her own undeniable star power, Kris Jenner—who’s shaped the careers of her children, the Kardashians and Jenners—delivers an unexpected cameo to round out the ad spot.
Both ad spots are directed by Matthew Vaughn, known for his work on Argylle, X-Men: First Class, and the Kingsman franchise.
To celebrate the Big Game, we’re creating a limited number of two special edition AI glasses from Ray-Ban Meta (not available for purchase): Matte Black Wayfarers with gold mirrored lenses and Matte Black Wayfarers with lenses that feature the participating teams’ colors. The exclusive shades come with a custom laser-etched case.
Top 5 Ways to Up Your Game During the Big Game with Ray-Ban Meta
If you’re tuning into the Big Game this Sunday, February 9, Ray-Ban Meta glasses are the perfect sidekick to enhance your viewing experience and secure your superfan status. Not only can you use them to capture your friends’ reactions to every touchdown, interception, and controversial call (maybe the refs could use a prescription pair of their own AI glasses, amirite?)—all without fumbling with your phone—you can also get real-time stats and other game info without looking away from the action on screen.
Here are our top 5 tips for using Ray-Ban Meta glasses to make the most of the Big Game:
- Discover themed cocktails and small bites to take your watch party to the next level. Hey Meta, I’m hosting a party for the Chiefs. What’s a themed drink and snack I can make?
- Go deep with stats and learn more about the Eagles and Chiefs. Hey Meta, who coaches the Eagles? Hey Meta, who wears jersey #87 on the Chiefs?
- Find local sports bars and pubs where you can watch the Big Game or head to for an after party. Hey Meta, are there Philadelphia-themed sports bars near me?
- If you’re new to football, you can learn the ins and outs of the game to help you follow along. Hey Meta, what’s a two-point conversion? Hey Meta, tell me about special teams.
- Last but not least, check out a fun Easter egg rolling out today. Just put on your AI glasses and ask: Hey Meta, who eats art?
Frequently Asked Questions
What are Ray-Ban Meta glasses?
Our AI glasses combine iconic style and cutting-edge technology to let people stay present in the moment and connected to the people and things they care about most.
How many frame options are there?
Ray-Ban Meta glasses come in classic Wayfarer, cat-eye Skyler, and bold Headliner styles. With a variety of colorways and lens options available, you can customize them to get the look that’s right for you.
When will the ad spots air?
Both commercials will air during the Big Game on Sunday, February 9. Mark your calendars.
Is that banana a real piece of art?
The one Chris Hemsworth ate? Probably not. 😉
But yes! Comedian is a real work of art (three, actually) by Maurizio Cattelan.
Updated January 28, 2025:
We’re inching closer to the Big Game—gaining yards, you might say—and we’re back with a first look at our upcoming Ray-Ban Meta brilles ad campaign featuring Chris Pratt un Chris Hemsworth.
https://youtube.com/watch?v=t5dsvCskq0Y%3F%26controls%3D0%3Fautoplay%3D0%26color%3Dwhite%26cc_lang_pref%3Den%26cc_load_policy%3D0%26enablejsapi%3D1%26frameborder%3D0%26hl%3Den%26rel%3D0%26origin%3Dhttps%253A%252F%252Fwww.meta.com
In the ad spots, the charismatic duo—each sporting a stylish pair of AI glasses—will show off the tech, getting real-time information like text translation and fossil identifications on the fly.
https://youtube.com/watch?v=lOftIbY4fFE%3F%26controls%3D0%3Fautoplay%3D0%26color%3Dwhite%26cc_lang_pref%3Den%26cc_load_policy%3D0%26enablejsapi%3D1%26frameborder%3D0%26hl%3Den%26rel%3D0%26origin%3Dhttps%253A%252F%252Fwww.meta.com
You might be wondering what the setting is for these vignettes. High-end art gallery? Some sort of postmodern museum? The home of an iconic reality TV star?
Time will tell…
Originally published January 23, 2025:
What do Chris Pratt un Chris Hemsworth have in common (besides starring roles in a certain cinematic universe (and in our hearts))? They’re teaming up to star in a new ad campaign for Ray-Ban Meta brilles, with two spots airing during the Big Game on February 9.
https://youtube.com/watch?v=bplLA4bBy84%3F%26controls%3D0%3Fautoplay%3D0%26color%3Dwhite%26cc_lang_pref%3Den%26cc_load_policy%3D0%26enablejsapi%3D1%26frameborder%3D0%26hl%3Den%26rel%3D0%26origin%3Dhttps%253A%252F%252Fwww.meta.com
We’re playing things pretty close to the vest for now, but we can tell you that the creative spots are directed by Matthew Vaughn, known for his work on Argylle, X-Men: First Class, and the Kingsman franchise.
With iconic Ray-Ban style, cutting-edge tech, and Meta AI* built in, our AI glasses let you capture the moments that matter, take calls with friends and family, listen to your favorite playlists and podcasts, livestream from your point of view, and more—all hands-free.
https://youtube.com/watch?v=009WQaCtzfw%3F%26controls%3D0%3Fautoplay%3D0%26color%3Dwhite%26cc_lang_pref%3Den%26cc_load_policy%3D0%26enablejsapi%3D1%26frameborder%3D0%26hl%3Den%26rel%3D0%26origin%3Dhttps%253A%252F%252Fwww.meta.com
The talent. The teasers. The tech.
What does it all mean? Tune in during the world’s biggest American football game to find out.
