Kategorija: Blog: Oakley | Meta

Mijenjač igre. Performansne AI naočale stižu ovog ljeta.

Objavljeno od — Komentiraj

Predstavljamo Oakley Meta naočale: Povećanje ljudskog potencijala

Since 1975, Oakley has pioneered sport and culture through breakthrough technology and future-forward design. And now, Meta and Oakley are teaming up to deliver a brand-new category of Performance AI glasses.

Oakley Meta glasses are a new product line that will combine Oakley’s signature design DNA with Meta’s industry-leading technology to give you deeper insights into your physical capabilities and help you share your biggest wins—on and off the field. The line will launch in a new global campaign starring Team Oakley athletes: World Cup winner Kylian Mbappé and three-time Super Bowl MVP Patrick Mahomes.

“For 50 years, we’ve been pushing the boundaries of what is possible, obsessed with solving unsolved problems,” says Caio Amato, Global President of Oakley. “Together with Meta we are setting new bounds of reality—It is not only about pushing forward performance, but also about amplifying human potential as never before. And this is just the first chapter of a new era for sports.”

Glasses have emerged as the most exciting new hardware category of the AI era, hands-down (and hands-free). We’re proud to lead the market with Ray-Ban Meta naočale, koji su prodani milijuna jedinica od lansiranjaA sada proširujemo naše partnerstvo s EssilorLuxottica graditi na još jednom kultnom, globalnom brendu.

Let’s dig into what this super team has been cooking up.

Predstavljamo Oakley Meta HSTN

Naš prvi proizvod za sportaše i navijače, Oakley Meta HSTN (pronounced HOW-stuhn) combines bold aesthetics with cutting-edge tech. Capture the action completely hands-free with the built-in camera and share your unique POV. Get pumped up with your favorite playlist, listen to podcasts, and more, thanks to powerful open-ear speakers seamlessly integrated into the frames. And with an IPX4 water resistance rating, you can push yourself to the outer limits of your potential.

“This marks a bold new chapter in our wearables journey. With Oakley’s iconic design legacy and Meta’s breakthroughs in AI and spatial computing, we’re setting a new standard for the industry,” notes Rocco Basilico, Chief Wearables Officer at EssilorLuxottica. “It’s part of a broader multi-brand, multi-technology strategy that reflects the scale of our ambition: to build a connected eyewear category that spans lifestyles, communities, and use cases. We’re combining design, utility, and emotion to deepen human connection and unlock new potential through the lens of every brand we touch. And there is far more to come.”

Oakley Meta HSTN podiže igru na višu razinu značajkama koje predstavljaju evoluciju AI naočala:

  • More Battery Stamina: Potpuno napunjene Oakley Meta HSTN naočale mogu trajati do osam sati tipične upotrebe i do 19 sati u stanju pripravnosti. Možete ih napuniti do 50% za samo 20 minuta. Naočale također dolaze s kutijicom za punjenje koja može omogućiti do 48 sati punjenja u pokretu.
  • Higher Resolution Camera: Snimite svoju aktivnost i podijelite svoja postignuća u Ultra HD (3K) videu.
  • Meta AI Meets Performance AI GlassesS Meta umjetna inteligencija, vaš osobni AI asistent, ugrađen, omogućuje sportašima da iz svojih Oakley Meta HSTN naočala izvuče više iz svojih naočala odmah nakon vađenja iz kutije. Na primjer, možete podići natjecanje na potpuno novi način kada igrate rundu golfa. Trebate znati kako će vjetar utjecati na vaš udarac? Pitajte: „Hej Meta, koliko je danas jak vjetar?“ i kanalizirajte svog unutarnjeg Oakley sportaša JR Smitha. Ili, poput Boo Johnsona, snimite epske trenutke i objavite ih na Stories, bez upotrebe ruku, rekavši: „Hej Meta, snimi video.“ Dobijte odgovore na niz pitanja, bilo da poboljšavate svoju igru ili provjeravate uvjete na surfanju.

Design Details

Select pairs of Oakley Meta HSTN glasses come with Oakley® PRIZM™ Lens technology, one of the most advanced innovations in lens design. By decoding how the brain and eye process light, Oakley engineered a way to enhance vision and amplify contrast across changing light and weather conditions. This revolutionary technology fine-tunes the light spectrum, amplifying color while filtering out visual noise. Proprietary PRIZM™ dyes manipulate light at a molecular level, enhancing detail and transforming your surroundings into vivid, high-definition clarity. This allows subtle visual cues to come sharply into view, helping wearers see more, react quicker, and perform at their peak.

Of course, it’s good to have options. That’s why we’ve put together a lineup of six frame and lens color combos, all Rx-ready so you can pick the perfect pair:

  • Oakley Meta HSTN Warm Grey with PRIZM™ Ruby Lenses
  • Oakley Meta HSTN Black with PRIZM™ Polar Black Lenses
  • Oakley Meta HSTN Brown Smoke with PRIZM™ Polar Deep Water Lenses
  • Oakley Meta HSTN Black with Transitions® Amethyst Lenses
  • Oakley Meta HSTN Clear with Transitions® Grey Lenses
  • Oakley Meta HSTN Black with Clear Lenses

We’re kicking off with a Limited Edition Oakley Meta HSTN that honors 50 years of Oakley design, while charging into a new era of innovation, featuring gold accents and gold 24K PRIZM™ Polar lenses.

Dostupnost proizvoda

The Limited-Edition Oakley Meta HSTN will be available for preorder starting July 11 for $499 USD, with the rest of the collection starting at $399 USD dropping later this summer. Oakley Meta HSTN will be available in the US, Canada, UK, Ireland, France, Italy, Spain, Austria, Belgium, Australia, Germany, Sweden, Norway, Finland, and Denmark. We’re also working to bring Oakley Meta HSTN to Mexico, India, and the United Arab Emirates later this year.

Get a first glimpse of Oakley Meta HSTN in a global campaign featuring elite athletes from Team Oakley and beyond—from Gabriel Medina checking out the surf before carving lines to athlete J.R. Smith judging the wind on the golf course, Ishod Wair and Boo Johnson skating different spots and capturing it all, and Bicho Carrera operating on another altitude. The next evolution of AI glasses will also debut at marquee sporting events, starting with Festival fanatika June 20 – 22, followed by UFC International Fight Week, June 25 – 27, with more to come this year.

Saznajte više o Oakley Meta HSTN-u i prijavite se kako biste među prvima saznali za dostupnost ovdje and at Oakley.com.

Oakley Meta glasses are the latest chapter of a multi-year partnership between Meta and EssilorLuxottica. Meta and Oakley’s work is rooted in years of joint development, ground-up engineering, and an understanding of what drives athletes. We can’t wait to see how they change the game.